New Renault Pickup Would Be Perfect for US
At one point in time, not long ago, there were enough small pickup trucks available in the US for the list to span more than one hand and even leave us forgetting one or two. Today, there aren’t any. Your Tacomas, Frontiers, and Colorados have migrated into compact/midsize territory, and lest we forget the Ridgeline, we’ve pretty much exhausted the list already. So is there room for anything else? PHOTOS: See More of the Renault Duster Oroch Concept
If it’s anything similar to Renault’s new Duster Oroch pickup concept, then yes, we should think so. Set to be revealed at the Sao Paulo Motor Show, Renault’s Latin America design center cooked up this sleek five-person 4x4 using the firm’s rough-and-tumble Duster SUV as a jumping off point. And we’d like to see more of that.
The Oroch, which picks up noticeable styling cues from the older D-Cross concept, sports the segment’s practical four-door short-bed layout and some slightly evolved Duster visuals. Though in concept form, its functionality pivots primarily around kite surfing. The pickup’s rear bed has been specifically designed to stow said kite boards, paired with roof rails on top for transporting auxiliary equipment.
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In typical concept weirdness, Renault mentions that the Oroch features two cameras, both of which are rear facing and intended to capture “special sporting moments.” The Duster’s interior is also accented by fluorescent orange trim, made to resemble neoprene wetsuits.
Otherwise, the truck’s features are business as usual. Renault claims the cab offers spacious seating for five, high ground clearance and 18-inch wheels underneath, as well as an attractive multimedia center stack.
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Whether you’re a fan or not, the Duster Oroch simply makes sense for Renault. According to the firm, pickup trucks account for nearly 75 percent of South America’s light commercial vehicle market at around 900,000 units.
Considering it’s a segment which Renault doesn’t currently occupy in Latin America, there’s a good chance they’ll be seeing some of these soon. Alas, those of us in the US won’t be seeing them on our roads, partly because Nissan doesn’t want Renault poaching sales of its Frontier. But we can always dream.
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