Kia Needs to Stop Building Luxury Cars And Start Building Sporty Cars
I think we can all agree that Kia has made big strides in the last few years from where it used to be. The brand is selling a huge amount of cars— nice cars, at that. And everyone instantly associates those big fluffy hamsters with the new Soul, making for marketing gold. But there is one thing it’s doing wrong — luxury. Or rather, implied luxury. Kia sold only just over 1,000 versions of its K900 luxury sedan here in the U.S., making it the worst sold car in its segment. By a lot. And its slightly smaller Cadenza hasn’t raked in big numbers either. To be fair though, Kia hasn't imported a huge amount into the U.S., so some of those numbers might be superficial. RELATED: See Photos of the Fun Kiat GT4 Stinger
Either way, you would assume Kia is just going to finish off its small luxury venture and go back to what it does best, right? Actually, no. Citing the GT concept as a future competitor to the Audi A7 and Porsche Panamera, Kia is making the biggest mistake it can probably make. It's not going to win in the luxury wars. It’s not even going to come close.
Kia needs to build the GT4 Stinger is what they need to do. Screw the faux luxury play, Kia will sell tons of those cars if it pits the Stinger against the likes of the FR-S, BRZ, Genesis, and upcoming Z. It’s the perfect formula, but Kia execs need to get this whole luxury notion out of their heads.
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Improvement or not, Kia’s badge is never going to outweigh the heavy-hitters like Mercedes-Benz and BMW. It may seem like petty reasoning, but that’s the truth for most buyers. Keep building great cars like the Soul and the Optima and the Forte, build the Stinger GT4, and get rid of those ghastly “luxury” sedans. Please.
RELATED: See Photos of the Kia GT Concept
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