AMC AMX Fuels America's Sporty Culture: Muscle Car Monday [w/Video]
It’s Monday morning. You’re tired, dreading work, and possibly already trapped within a beige cubicle. So to supplant that beige with something less beige (though ironically some were beige), it’s the 1968 AMC AMX. Welcome to Muscle Car Monday! Prior to the AMX, the American Motors Corporation was not exactly known for its sporting potential, neither straight-line nor in the bends. But that began to change when AMC rolled out the AMX in ‘68. The AMX boasted a short 97-inch wheelbase, big V8 engines and only two seats, which – at least from AMC’s marketing standpoint – slotted it in the same arena as the two-seat Corvette. Crucially, its top-of-the-line engine could keep it running with the pack of the late ‘60s muscle cars. RELATED: AMX's Rival Has Evolved into Race-Ready Corvette C7.R
AMC’s big 315-horsepower 390ci V8 could shoot the two-door from zero to 60mph in around 6.9 seconds and on to 130 mph at the top end. The quarter mile was dispatched in around 15 seconds.
The AMX stayed in production for only three years (1968 to 1970) with a total of 19,134 units sold. Though with advertising like this, we doubt AMC was nabbing any Porsche, Jaguar, MG or Lotus converts.
PHOTOS: See More of the American Icon AMC AMX
PHOTOS: Take a closer look at the quirky 1968 AMC AMX