Renault’s cheeky billboards in the UK give Tesla drivers a humorous reality check

Tesla drivers might also see it on social media.

Renault Scenic E-Tech electric ad campaign in the UK

Photo by: Renault

Angel Sergeev

By: Angel Sergeev

Aug 13, 2024 at 4:11am ET

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In a bold and witty move, Renault has taken the rivalry between electric vehicles to the next level with a digital billboard campaign in the United Kingdom that’s sure to raise a few eyebrows – and possibly some tempers – among Tesla drivers.

Positioned at a service station in London, the billboard detects when a Tesla is approaching and instantly swaps its usual message for a series of cheeky jabs at the American brand’s Model Y. Imagine this: you’re a proud Tesla owner, rolling up to a charging station, only to be greeted by a sign that casually reads “This is awkward” or the slightly more biting “You’re probably good at other things.” Ouch.

Gallery: 2024 Renault Scenic E-Tech Electric

Foto - Renault Scenic E-Tech Electric

The brainchild of Renault’s long-time creative partner, Publicis London, the campaign is based on an article from Auto Express that claims the new Renault Scenic E-Tech electric outperforms Tesla’s Model Y both in range and price. According to the article, Renault’s Techno Long Range version can cruise up to 379 miles on a single charge – more than 40 miles further than the best Tesla Model Y can manage. And, to rub a little more salt in the wound, the Scenic also comes with a price tag that’s nearly £5,000 lighter than Tesla’s entry-level Model Y.

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The billboards don’t just rely on their physical presence, though. The whole campaign is set to be splashed across TikTok and Meta, ensuring that even if Tesla drivers manage to dodge the billboard in real life, they’ll likely encounter it on their social feeds.

New Scenic E-Tech: all you need to know

Renault Scenic E-Tech electric revealed as family EV with over 385 miles of range

UK: Renault Scenic E-Tech now cheaper thanks to smaller battery

“The Scenic is a true game-changer and that is especially evident by the Auto Express article, which recognises that it beats what has long been the benchmark in its sector in two key areas. This campaign is a great way to spread this message far and wide, being just as innovative and forward-thinking as the Scenic E-Tech electric,” Lawrence Hamilton, head of marketing communications at Renault UK, commented.

Source: Renault

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