Small Luxury Crossovers are the Next Big Fad
In a world where hatchbacks are too small, and crossover SUV’s too big, how does the American buyer suit their every incessant need? With something smack dab in the middle of the two, of course. So far, Buick’s lovable little luxury mover, the Encore, has filled a niche that no one knew was even there. Over 31,000 Encore’s were sold in 2013 alone, making it hard for Buick to even keep up with the demand. “Right out of the gate, demand for the Encore was high,” said VP of marketing Tony DiSalle. "It accounted for most of the segment’s growth last year,” which is a good thing considering all of GM’s recent strife. PHOTOS: See More of the 2013 Buick Encore
But where does the small luxury crossover go from here?
So far, a few other automakers have been tapping into Buick’s proven formula with a few science experiments all their own. Infiniti is preparing to launch its own Juke-based small crossover in China, pending success— heck, it could even make its way to the U.S.
PHOTOS: See More of the 2013 Nissan Juke Nismo
Mercedes unveiled its small GLA crossover in Frankfurt last year, but that won’t go on sale until later in the year. Truth be told, we don’t doubt it will find a niche in the market as well, we're looking forward to that.
As for other automakers, they should take note from Buick on this one.
PHOTOS: See More of the 2015 Mercedes-Benz GLA