How Hyundai is Slowly Killing the Genesis Coupe
In 2008, a new chapter for Hyundai began with the introduction of the Genesis Coupe. It was the first time in a long time that the U.S. had seen a sporty, rear-drive coupe, for about the same price as rivaling front-wheel drive sport coupes. It truly was the Korean automaker's 'Genesis,' for lack of a better word. But nearly every year since 2008, the Genesis Coupe has been dying a slow death. The introduction of the Genesis Coupe facelift in 2013 made the sports coupe much less visually appealing. But it wasn't all bad– for the time being. PHOTOS: See More of the 2010 Hyundai Genesis Coupe
At 271 horsepower, the new turbocharged 4-cylinder actually produced much more than the first-gen’s 200 horses. And inside and out, it was much better equipped than the car it replaced. In 2013, we even ranked it the best affordable sportscar in the U.S., which we stand by wholeheartedly.
But what made the second installment of Genesis better than the first, was that is picked up where the FR-S and BRZ left off; power, amenities, and space, all for around the same price. That being said, the new iteration of Genesis still didn’t hit the right marks with buyers. Assumedly, the styling was just too outrageous for some.
PHOTOS: See More of the 2010 Hyundai Genesis Coupe R-Spec
But we held on to hope. We held on to the belief that Hyundai would witness the initial success of the BRZ/FR-S as "driver’s cars," and readily compete with a third generation, using a platform that had already proven to be a success. But...no.
Rather, Hyundai announced that it would be killing off the Genesis Coupe’s 4-cylinder engine. A move that will essentially sign over the Genesis to a death sentence in years to come.
PHOTOS: See More of the 2013 Hyundai Genesis Coupe
Whereas the original Genesis supplied the market with fun, rear-drive performance and a peppy 4-cylinder engine in 2008, the new Genesis coupe will likely be too hard, too powerful and unable to keep up an entirely new “upmarket” segment. It will still feature a six-speed manual, thankfully, but we don't doubt that the three pedal layout will be the next to go.
We hope for the best Hyundai, but we’re truly expecting the worst.
PHOTOS: See More of the 2014 Hyundai Genesis Coupe