F40 Promo Video is a Must-Watch for Ferrari Fans [video]
How do you promote (what was at the time) the best supercar in the world? Today, you have a series on YouTube teasing it, a web release and a social media campaign. But in the day of the F40, only a 15-minute promotional video would do, and it sure looks great.
The video starts with the F40 driving through an Italian town at night. It is followed by an interview with Enzo Ferrari himself, who muses, “I remember that in 1912, I saw a picture of Raffaele de Palma, and that he had just won the Indianapolis 500. I said to myself: ‘This man is Italian. Likewise, why couldn’t I be a racing car driver one day?’ All of my actions have been a consequence of this adolescent dream.” Few dreams have come to fruition like that of Enzo’s, as exemplified by the highlight reel below:
The video, found at Road & Track showcases the F40 tearing throughout the countryside. It also shows the F40 being built, and returns to the interview with Enzo:
“I believe this is Ferrrari’s secret: to use ultramodern machinery to obtain extremely detailed parts, and then to rely on our workers’ manual capacity and care in the assemblage and finishing. This gives a unique, handcrafted style to each car.”
Match that to music worthy of a “Top Gun” love scene and you have a wonderful video that reminds us of why the F40 is so great. The F40 was the last car personally approved by Enzo Ferrari, and was the successor to the wild-looking (for the time) 288 GTO. It features a 3.0-liter twin-turbocharged V8 making 478 horsepower, and it do 0-200 km/h (124 mph) in just 12 seconds. Yeah, thinking about this car gives us chills, too.