Dodge, Lamborghini, Land Rover Have Youngest New Buyers
What does a Dodge and a Lamborghini have in common? According to a study from IHS Automotive, these two automakers, along with Land Rover, are among the most attractive to young buyers. According to Automotive News, which reported on the study, Dodge is the most attractive brand for non-luxury buyers in the U.S. car market, with 15 percent of its new vehicle buyers falling between the ages of 25 and 34. 47.9 years old was the average age of buyers of new Land Rovers and Lamborghinis. PHOTOS: See more images of the 2015 Lamborghini Huracan The numbers were compiled by R.L. Polk, and also provided more detailed insights. For instance, the average Dodge buyer is 48.6 years old, and though you might think the youngest buyers would flock to the Challenger, it was actually the Durango that had the youngest average buyer age, at 45.6. PHOTOS: See more images of the 2014 Dodge Durango
In non-luxury brands, Dodge was followed by Mazda, Scion and Mitsubishi as the other brands with the youngest buyers. Also, the average age of new car buyers rose slightly. In 2012, the average buyer was 51.3, and in 2013, that number rose to 51.8.
Two pretty telling sets of numbers concern the ages of Buick and Jeep buyers. Jeep’s new vehicle buyers saw the biggest drop of any brand– from 54.7 in 2013, to 49.6 for this year.
PHOTOS: See more images of the Land Rover Range Rover Evoque
Meanwhile, with an average age of 60.3, Buick has the oldest average buyer of any non luxury brand, and was the only brand with an average age of 60 or above in 2013 and 2011. Those numbers are very telling for a brand that is seeking to position itself as a much “younger” car brand.