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Valiance Pick-Up Defender 130 by Heritage Customs
Why isn't this luxury lorry available from Land Rover?


By: Christopher Otto
Published by: Brian Potter
Jun 29, 2024 at 4:18am ET
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The Valiance Pick-up Defender 130 from Heritage Customs in the Netherlands is an experiment that aims to combine functionality and style in a robust and powerful package. With a starting price of around €155,000 (approx. £130,000) excluding VAT, this project is certainly not for the general public, but you really have to want this converted Defender 130 X Dynamic SE.
The basis of the Valiance pick-up from Heritage Customs is the Land Rover Defender 130 X Dynamic SE, which is known for its off-road capability and reliability. The pick-up conversion adds a new dimension of versatility to the vehicle by combining the Defender's robust construction with the practical load area of a pick-up.
This should make it the ideal companion for adventure-seekers who value style and functionality. It also includes exclusive leather upholstery, a new paint finish and your choice of wheels.
Gallery: Heritage Customs Valiance Pick-Up based on Land Rover Defender

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The purchase process for the Valiance pick-up is just as exclusive as the vehicle itself. Interested parties can secure one of the production slots with a deposit of €15,000 (£12,700). After submitting their personal details, buyers receive a provisional offer. Once the deposit has been accepted and transferred, an appointment is made with the head designer to discuss individual wishes.
Customers receive various designs to ensure that the final product meets their expectations. The offer is then adjusted and finalised. Once the project starts, a deposit of 50% of the total price is due, and the remaining 50% on completion. During the production phase, customers receive photos and videos of the progress and are welcome to visit the team on site at any time.
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Upon completion of the project, the Valiance pick-up is test-driven and customers receive a document recording all stages of development. In addition, the company provides support with export procedures and registration issues.
More exclusive conversions:
The Fiat Panda 4x4 ready to be revived with this restomod
This isn't a Land Rover Defender - it's a Suzuki
With its customised design and exclusive purchasing process, it aims to set new standards in the luxury pick-up sector. For those who are looking for the extraordinary and are prepared to invest a lot of money for a unique driving experience, the Valiance pick-up is probably the ultimate choice.
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