Ford "Quietly" Replaces Lincoln Design Boss
If there was a brand that could use a shakeup, it is certainly Lincoln. The premium division of Ford has had more misses than hits in the last five years, and many industry experts wonder how much longer the brand can even exist. To combat this, Lincoln is embarking on a $1 billion overhaul that includes the replacement of its design director. According to Bloomberg, Lincoln “quietly” replaced design director Max Wolff with David Woodhouse (pictured below). Both men are converts from General Motors; Wolff came on as design director in 2010, and his replacement, moved from GM to Ford’s European luxury portfolios in 1999. PHOTOS: See More of the 2015 Lincoln MKC
The move was apparently very under-the-radar, evidenced only by a change on Woodhouse’s LinkedIn profile back in December of 2013. According to the report, the move was made to put a stronger focus on the overhaul at Lincoln, which will feature four new models in four years.
PHOTOS: See More of the 2015 Lincoln Navigator
No announcement of the replacement was made because Ford apparently “no longer issues a press release for job promotions below the vice president level.” They might want to reconsider when it is the person who will be designing you’re supposed “comeback.”
Lead Image: Bloomberg