How Ford Put a Mustang Atop the Empire State Building, Again

We’ve seen our fair share of publicity stunts from automakers debuting a new car. Heck, at this year’s Detroit Auto Show, Bob Lutz had a Cirque du Soleil-type of performer do cartwheels in the air and land on the hood of one of the trucks he was promoting. But Ford knows what works, and is looking to the past by placing a brand new Ford Mustang on the roof of the Empire State Building. In 1965, Ford cut a Mustang into three pieces, plus the windshield, and sent it to the top of the Empire State Building. The sections were meticulously placed into the elevator that would take them to the observation deck. PHOTOS: See More of the 1965 Ford Mustang Convertible
How Ford Put a Mustang Atop the Empire State Building, Again
There, the pieces were reassembled, and the Mustang was made whole. The 2015 Ford Mustang is a good deal larger than its 60s counterpart– seven inches longer and four inches wider. As such, getting it to the roof will take a great deal of planning. PHOTOS: See More of the 2015 Ford Mustang GT Convertible
How Ford Put a Mustang Atop the Empire State Building, Again
The Mustang is being disassembled in numerous, smaller pieces. The whole process has to be pulled off in just six hours. PHOTOS: See More of the 2015 Ford Mustang
How Ford Put a Mustang Atop the Empire State Building, Again
When the Mustang is reassembled, it will be on display on the Empire State Building April 16-17 from 8am to 2am both days. Those are also the official press days for the New York International Auto Show.