Opinion: Is Toyota Moving Too Fast?
I love everything that Toyota is doing — I really do. From the redesign on the ubiquitous Corolla, to sublime Scion FR-S (the GT 86 for the rest of the world), to the FT-1 Concept which will undoubtedly be the new Supra. It’s all really great and I want to drive all of it. But I have an issue, you see, I think Toyota might be piling it all on a bit too hard and a bit too fast. As the wise Charlie Sheen once said, “I have one speed, I have one gear: go!” And I think we all know how well that turned out for him. Toyota’s “Go!” is translating into some pretty great products for the most part. But when a company goes too hard too fast, sometimes they burn out themselves, the market, and consumers. And that's never a good thing. Camry Crisis
The Camry is one of the best selling cars America has ever seen. Ever. So why fix something that’s not broken? We’re not sure.
Reports tell us that CEO Akio Toyoda wants a whole new Camry that evokes more passion and more charisma. But this new Camry might be scaring away lackluster Camry consumers with an aggressive transformation.
But then again, it might not.
PHOTOS: See More of the 2013 Toyota Camry NASCAR Sprint Cup
How Much Sporty is Too Much Sporty?
If there’s one car I love, it’s the Scion FR-S/Subaru BRZ/Toyota GT 86. Every other sportscar in that segment is sort of wasted space. But while the Toyobaru may have been a huge hit, not everything needs to be “sporty.”
Take the Corolla for instance — the redesign is selling surprisingly well (at least at first), but that “sporty” makeover isn’t the most appealing to average consumers. And while the outside may look new, the rest of it feels more Toyota Corolla circa 2004.
And as for Toyota’s new Pro Series — it all looks and sounds great, but most of the changes are just aesthetic. No engine refinement, and only some minor changes to the interior. It's cool, but this writer thinks Toyota should have polished that whole project a bit more before showing the general public.
PHOTOS: See More of the 2014 Toyota Corolla
The Supra Illusion
We’ve been wanting a new Supra for years, and Toyota has been promising us a new Supra for years. So here we are in 2014 with no new Supra. What the heck, man? Rumor has it that the lovely FT-1 will be the next Supra, and there's going to be an even smaller new roadster along with it — and we really hope that’s true. But all the while, the freakin’ Corolla got a “sporty” makeover and we still haven’t seen a true high-performance sportscar a la the Supra successor. Toyota we love you — Lexus we love you too (Scion, you're growing on us); but seriously, get your priorities straight before dishing out a bunch of products that are mostly just pretending to be fast, powerful or cool. PHOTOS: See More of the 2014 Toyota FT-1 Concept