Jeff Koons BMW M3 Art Car Makes Bittersweet Debut in Miami
It was in 1975, that BMW employed the talents of one American artist by the name of Alexander Calder (you might have heard of him). It was his mission — should he accept it — to transform the BMW 3.0 CLS racing car of Herve Poulain into a work of art for the 1975 24 Hours of Le Mans. From then on, the idea stuck.
From 1976 until today, artists like Frank Stella, Andy Warhol, David Hockney, and — of course — Jeff Koons have all made their mark on one BMW or another. But the Jeff Koons M3 is great. It was the first Art Car from BMW in a number of years, like certain Art Cars of the past, BMW actually used it for racing, and it's the last time we'll ever see a new M3 coupe — let alone a 500 horsepower M3 GT2. A bittersweet goodbye.
Making it's North American debut (finally) at this past week's Art Basel event in Miami Beach, Koons was glad to have been a part of it. "I just wanted to participate." Said Koons. "The art world is like a family and I wanted to also be involved in this dialogue of designing an Art Car. I'm proud that this car is there alongside their work, too."
Sitting alongside this "rolling sculpture," was the famous Andy Warhol BMW M1 Art Car, along with the masterfully crafted BMW i8 — which could very well be on next year's menu for the Art Car treatment, which BMW promises to continue in coming years.
PHOTOS: See More of the 2010 BMW M3 GT2 Jeff Koons Art Car