What Does the Future Hold for Lincoln?
After all, what do meaningless strings of letters like MKX, MKR, and SS-100-X mean anyway? They do nothing to evoke images of power, luxury, or adventure. They could refer just as well to mental disorders (multiple-karaoke-xenophobia) or to health threats (malicious-knockout-radiation) as to automobiles. So why not ditch the faux-acrostics and go back to names that represent what Lincoln is all about? Here are some possibilities: The Continental – suggestive of royalty, refinement, and everything that makes Europeans think they’re better than us. The Mark II – “we made our mark on history with the first model, but, just to make sure you understand that, here we go again.” The Capri – possibly referring to a tropical destination, this name would also appeal to fans of sugary kid’s drinks and to followers of bad fashion trends. Okay, we’re being a little tongue-in-cheek here. Our intentions are good, however. We would love to see Lincoln ascend to the pinnacle of the luxury car market. We just think that the efforts to make it do so should include a little sizzle with the steak. After all, while substance counts, image is still what closes the deal, even in 2013.