Just Eight Auto Brands Will Attend This Year's Geneva Motor Show

Don't expect to see BMW, Volkswagen Group, Mercedes-Benz, and basically any other major players.

Geneva Motor Show Geneva Motor Show

Once hailed as one of the largest and most pivotal automotive events on the global stage, the Geneva Motor Show is set to open its doors this year in a muted fashion, a mere shadow of its former grandeur. The event, which historically attracted a multitude of automotive enthusiasts and industry leaders, has dwindled in prominence, with just eight automotive brands slated to participate in 2024.

This year's show, scheduled between February 26 and March 3, will host only two major automotive brands from Europe and not a single of Japan’s big automakers. Renault and Dacia are the largest manufacturers from the Old Continent that will be represented among the participating brands. The other brands will be BYD, Isuzu, Lucid, MG Motor, Microlino, and Pininfarina. Below is the full list of exhibitors at the 2024 Geneva Motor Show:

1. Automobile Club de Suisse (ACS) / Auto Gewerbe Verband Schweiz – Union Professionnelle Suisse de l’Automobile (AGVS/UPSA) / Avenergy / Routesuisse
2. Assura
3. Auto-i-DAT
4. Beeway
5. BYD
6. Caresoft Global Limited
7. Classics Legends Motor
8. DAB Motors
9. Dacia
10. ErreErre Fuoriserie
11. Fédération Internationale de l’Automobile (FIA)
12. Formula 1 Merchandising
13. GP Motorsport
14. Isuzu
15. Kimera
16. Lazareth
17. Legends Magazine
18. Lucid
19. Martin Engler
20. MG Motor
21. Microlino
22. Pininfarina
23. Race World
24. Renault
25. Shenzer
26. Silence
27. Swiss Racing Lab
28. Touring Club Suisse (TCS)
29. Totem Automobili

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The dwindling number of participants reflects a broader trend where major automakers are choosing alternative platforms, digital unveilings, or regional events to showcase their latest offerings. Industry insiders attribute this decline to the rising costs associated with participating in such events, coupled with the increasing influence of digital communication channels.

The subdued atmosphere at this year's Geneva Motor Show raises concerns about the future of such events, at least in Europe, as the industry undergoes a profound transformation towards electric and autonomous vehicles. While the show retains its historical charm and the allure of the Swiss backdrop, it struggles to recapture the spotlight it once commanded in the automotive world.

It’s also worth noting that the GIMS now has a second annual event and it is held in Qatar. The inaugural event was held between 5 and 14 October last year in Doha and featured a broader lineup of more than 30 automakers.

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