Why Your Car Sucks/Rocks: Lexus
It’s no secret that Lexus has made many boring cars. That reputation was worn like a vanilla-colored badge of honor. The latest selection of models from Toyota’s luxury arm has kicked up the visual spunk, but the brand should be true to itself. From the beginning, it has been viewed as a boring car for boring people. Guess what- there are a TON of boring people out there! Surprise- they do not need exciting cars! Lexus has done very well for itself, trading on staid luxury, and competent-yet-understated comfort. Who’s to argue with the results either? The ES has sold like gangbusters through the years, so lets look at why that is a good and bad thing… Why Your Car Sucks: Good grief, these cars are soft. Listen, I’m not the all-acceleration-no-comfort type. I like a balance of the two, but Lexus has defined itself by cars that were all comfort, and juuuuust enough acceleration so that it wasn’t an issue. You were lulled to sleep on the highway, as if “Bueller…Bueller…Bueller” was on repeat through the stereo. Just bland to the max. Front-wheel-drive and automatic- where do I sign up?! That layout is also shared with the Toyota Camry, upon which the top-selling ES 300 is built. Remember that; as long as they have shared a platform, people have referred to the ES as a done-up Camry. No matter how many vehicles you sell, that reputation still lasts. Oh yeah, and the SC 430 was the last car on the market to be sold with a tape deck. Can you imagine getting a car that had navigation and a cassette player? Bizarro World for sure!
Even now, when the styling philosophy has embraced a flair for the dramatic, Lexus made all of its vehicles look the same! Honestly, ES, GS, LS– you can only tell them apart when standing next to each other. So even when going bold, Lexus finds a way to bland it up.
Why Your Car Rocks:
That whole thing before about “No matter how many vehicles you sell,” well that’s the thing. Lexus has sold a lot. The ES is Lexus’s best selling vehicle. In 2007, amidst financial turmoil, the Japanese brand produced over 121,000 examples of the damn thing!
The fact is, most drivers WANT comfort above all else. A plush seat and a welcoming stereo to get through the daily commute? It’s no wonder why the ES is an ideal vehicle for daily commuting. You can find some element of relaxation whilst sitting in traffic.
Comfort can also be derived from reliability, and guess what? These cars just plain damn work. You can thank the Toyota underpinnings for that. Both makes have incredible track records for long-lasting engines with minimal maintenance.
There’s tremendous brand loyalty. It is not uncommon for a Camry owner to step up to an ES, and later replace it with another ES. People just don’t want to have to think about their car. As enthusiasts, that may sound foreign, but not everyone shares our love of all things automotive.
Everyone wants to have a car that they enjoy and if that means the car getting our of your way, and letting you enjoy a commute without fuss or occasion, then more power to you- there are many who feel the same way! Lexus has a car that can take care of you- if only you can figure out which model is which!
Oh, don't forget– as of late, the brand has been putting out some truly fearsome beasts! The IS-F rear wheel drive, V8 sedan is only surpassed by the super-rare, super-fast LFA. We'll let the photo below stand as exhibit A for "Rocks." Lesson: Over.