Jeep's New Ad Features a Rambling Al Pacino

Chrysler's advertising firm, Wieden + Kennedy, must be stocked with creative individuals who have all received masters in getting people jacked up. It seems like every time they roll out an ad, it makes you want to go run a mile, do 500 pushups, then demolish Kobayshi in the 4th of July hot dog eating contest. This latest ad for the 2014 Jeep Grand Cherokee is no different. Entitled "Chip Away," this spot employs Al Pacino's "Game of Inches," speech from the film Any Given Sunday. It will get your blood pumping. The dialogue is probably the most extreme case of Pacino doing Pacino, and we love it. What is Jeep trying to "Chip Away," at? Foreign competition? Its goals? The pile of leaves in the yard? Who cares, Jeep has given us another terrific ad to get us riled up!