Mini Capitalizes on Horse Meat Scandal in Hilarious Manner
Mini has been known for having one of the most creative (strangest) marketing teams in the automotive game (see: "Not Normal" campaign). But this little snippet from the UK, is a piece of marketing gold. Lest you are completely unaware, in the UK and parts of Europe, much of the beef served has been found to have had traces of horse meat in it, thus, the clever marketing. Touché Mini, touché.