Honda GEAR Concept is Obnoxious Cardigan-Wearing, Starbucks-Sipping Hipster
Honda has taken some crap in the North American market for the past few years. The Civic has turned into a front-wheel drive slush box, the Accord (although better now) was at one time a middle-aged man searching for an identity, and everything else was just sort of, blah. But lately, Honda has been owning up to their mistakes with a bunch of semi-apologetic advertisements and some fresh new ideas like this generation Y special; the GEAR concept. In reality, it's a handsome compact with new lines and a new style, but we feel like Honda might have been trying a bit too hard to corner the "hipster" market on this one. At the 2013 Montreal Motor Show (because Detroit was too mainstream, of course), Honda managed to steal the limelight and disclose a bit more about their funky little fun box. Starting off with this: it was "inspired by fixed-gear bicycles." Oh god, here we go; Honda's sad attempt to appeal to the generation Y market with over-indulgent design quirks.
What's else did Honda have to say about it? "it's fun, customizable, connected and affordable." Fun? Sure. Customizable? Ok. Connected? Um, what? Like wifi or bluetooth or some other obscure reference to technology? I'm lost. Am I suppose to buy this car or download it and stream it on my Mac in a Starbucks somewhere with a bunch of people watching? Does it come with a cardigan, or is that an added option? Do I need to grow a mustache and tell everyone about it? What about fedoras, are those still cool? You want to see a bunch of pictures of food that I'm eating? My girlfriend's a vegan. I've never washed my feet but I wear flip-flops in public. I don't need glasses but I wear them anyways. My parents don't approve of my lifestyle. Did you read the latest obscure reference novel? Sundance is coming up, totally excited. My dog's name is Asia. #KONY2013. I wear an informal tie most days of the week. My iPad has an iPad. ...Stop it Honda, just stop it. PHOTOS: See more of the 2013 Honda Gear Concept