Truck Yeah! Ram 1500 is a Truck/Utility of the Year Finalist!
So the North American Car and Truck of the Year Finalists were announced earlier this week. Contrary to my previous stance that the Truck/Utility of the Year award is a joke, they actually got things right and included the Ram 1500 as one of the finalists! A Ram! A pickup in the Tuck of the Year category- I don't believe it! You'll have to excuse my sardonic tone, as I have become a little jaded by this award. Only last year did they change the name to Truck/UTILITY of the Year. Before that, cars like the Subaru Forester were winning the TOTY award, and making a mockery out of automotive journalists everywhere. At least now the presence of a truck gives the award some credibility again, but it also brings up an interesting point about this particular subsection of the award. PHOTOS: See more of the 2013 RAM 1500 The Ram 1500 was also voted the Truck of the Year by Motor Trend, and was not voted for having the best payload or towing, but because it was the most livable truck on the market for daily driving. With a revised and welcoming interior as well as luxury SUV features like air-suspension, the Ram ended up on the list of finalists because it was most like the crossovers on the list. The other finalists? The Mazda CX-5 (compact crossover) and the Ford C-Max (subcompact, high-riding hatchback). The latter should NOT be even in the Truck/Utility category, but shows just how much our buying/driving habits are changing. The fact that the Ram was included for its move towards comfort maybe gives the Truck/Utility OTY award some credibility: truck buyers that need trucks for the worksite are unlikely to be swayed by what a magazine says- they have probably bought from the same brand for the last 20 years. The casual truck user, who will treat the family pickup more like a minivan than a utility vehicle will be swayed by this award. As such, it makes more sense for a truck to appear as a finalist only when it has been able to stand out in a particular field. Will the Ram 1500 win out for Truck of the Year? Who knows, but it is good to see Ram offering a car worthy of the award, and the panelists actually recognizing it.