A BMW Inspired Ski-Lift- For That 1% In All of Us
Sure, I love skiing, right next to white wine and $100 bills. But the one thing I can’t seem to fathom is why each and every damn ski lift is so metal and not covered in leather. Thankfully, BMW can read me like a book. Introducing a 7-Series inspired ski-lift, for rich a-holes. Described as a “limousine that can float,” this posh ski lift comes with all the things you would ever need in a ski-lift, like seats and lifting. And, all the things you would absolutely never need in a ski-lift like premium leather seats, an iDrive infotainment system and Alcantara fitted headliners.
And if you think this might just be some advertising ploy from BMW to get people riled up for winter or something, think again. The 7-Series ski-lift will be used at Hochzillertal Ski Resort in Austria and includes a “Premium Early Bird” package that includes a lifted tour of the mountains and of course, plenty o’ wine. Uncontrollably ridiculous? Absolutely. Source: Luxury Launches