How Social Media Could Have Helped Save Suzuki
After Suzuki’s U.S. filing for chapter 11 bankruptcy, the automaker will no longer sell cars in the America - I know, don't all be disappointed at the same time. With what seemed like an endless court battle with monster automaker VW and a model range that ranged from the Kizashi to several other unmemorable offerings. As sales continued to stay in the red, a monkey with a pair of binoculars could have seen the foreboding death sentence. But why did Suzuki sell so poorly, you ask? Well, aside from the possibility of poor management, sub-par vehicles and the lack of a big name automaker to back it, Suzuki just wasn’t cool enough to appeal to the younger audience, dude. They lacked that certain- dare we say, swagger that all the “cool” new brands like Kia and Hyundai have been shoving in our faces via TV and internet ads, Adrianna Lima and most importantly, social media.
If you take a quick search on Facebook, Twitter, YouTube, etc., you will find that Suzuki’s U.S. firm took little advantage of these very free and very easy marketing opportunities to help communicate with millions of potential buyers. Meanwhile, competitors Kia and Hyundai have thrived with millions of followers and likes. In turn, the goal of these social media strategies are to pull in sales numbers with a younger, more hip audience, where American Suzuki failed miserably. So, while we can’t say that social media would have accounted for years of poor decisions, it would have made a huge dent in the burning deficit for the American subsidiary. And as social media continues to grow in influence, it will be interesting to see which automakers are most successful in using these outlets...and how that correlates to sales.