Watch Felix Baumgartner's World Record Jump Attempt Live on BoldRide

We realize that this is a little off topic for us - but we're big fans of how Red Bull participates in the world of sports (like this video of David Coulthard flat out in a Red Bull RB7 on the new Weehawken New Jersey Formula One street circuit. So, while we're glued to watching Felix Baumgartner attempt the world record for a 120,000FT jump this morning as we drool over thousands of cars in BoldRide's library - we just thought you might want to do the same. Our take? This shit's just flat out crazy. ** UPDATE 8:04pm ** The live portion of the jump coverage is now complete which is why you don't see it here, but here are the mission highlights: