Ah, advertising. Lots and lots of money, and never a whole lot of sense. Thankfully for us car guys, misguided equations can add up to marketing exercises gone terribly right, like this custom 1963 Ford Falcon. It was built for the 2010 SEMA auto show in Las Vegas and no expense was spared in making it a marketing beacon. Let's kick the tires and take a look under the hood so you can see why this Falcon is our eBay Car of the Week.
For starters, this humble Ford Falcon has gotten the full custom treatment that includes a custom built chassis, Ford Racing crate engine, custom interior and a slick paint job. Let's start on the outside and work our way in. The paint in question is DuPont Hot Hues Amber Ectasy matched with some satin gray on the hood, roof and rear deck. Maybe that's why this car was featured in a DuPont Calendar?
For some reason, anytime we see a car with a custom metal grill, it always looks cheap and like someone stopped at Lowe's and picked up some chicken wire. That's probably the only thing we can ding this ride on though.
Here's what the seller says about some of the mechanicals:
Power comes from a brand new 4.6 liter Ford Racing crate engine that is equipped with a ProCharger. The motor makes 550 HP at the wheels on the Dyno and is shifted by a Bowler electronic overdrive, computer shifted transmission. The rear end is a very trick looking Winters Quick Change set up for a bit of that Old School flavor. The exhaust system is a full mandrel bent custom job with FlowMaster mufflers.
We do really like what they've done with the machined-look taillight surrounds and through-bumper exhaust. Everything looks nice and tidy back there, but still has that distinct Falcon look. However, beauty can be only skin deep. That's why we were so blown away by the attention to detail and craftsmanship that has been put into the full round tube tri-rail chassis below.
Holy smokes! You could almost take that metalwork off the car and hold a gallery exhibition for post-industrial design. The seller boasts that there is over 500 hours invested in the chassis alone. Time well spent it appears. The Falcon sports AirRide suspension in the front with Bilstein coils in the rear. Stopping power comes courtesy of 6-piston Wilwood brakes on all four corners.
The custom work just keeps center stage on the interior as well. We love the matching painted trellis supports. There is a ton of custom metal work that adorns the dash, center console, headliner, and door panels. The rear seats have been removed and replaced with a powerful audio system. It has to be powerful to drowned out the exhaust sound of the beefy engine, I'm sure.
The auction for this extreme custom ride ends on September 11, 2012, at 5:38pm EST, so you had better hurry and call your bank. If you want to get it sooner, you can "buy it now", but it will cost you around $120K USD. I think the seller sums it up quite well:
The level of detail is incredible and of course could never be reproduced for the selling price. As always, it's better to buy them finished than to get upside-down in a build!
If you are interested in this beautiful '63 Falcon, click here and make a bid.
Photo Credit: ebaymotors.com