Among enthusiasts, Volkswagen owners could be considered the most dedicated. Within the VW-phile scene, there are those who simply rank above the rest. Their cars are known as the California Look. As a group they are distinctively old school; their cars clean, and meticulously maintained. The engines are bored and stroked to within an fraction of their lives, dual Weber carburetors are fitted to the heads, the rear deck-lid fixed slightly open to provide cooling to the hot-rodded flat four, and the suspension raked- giving the cars the sensation of speed while standing still.
If you look in the classifieds of any VW Beetle publication, the California Look cars consistently command a premium over some of the most pristine original oval-window Beetles. That's not by chance either. The California Look cars are nothing short of the best classic Volkswagen Beetles around. There's a simple reason for that; the California Look owners are, in every sense of the word, OG's. They've been buying, building, and tuning the Type 1 for over 40 years, and that depth of knowledge and know-how shines through in their finished projects. The appreciation younger VW fans have for that level of dedication can be seen at any Volkswagen cruise or meetup. The guys behind the California-Look are essentially the fore fathers of the "v-dub scene". They are the original import tuners.
The California Look simply is timeless. With it's Fuch style wheels, bumper-less front end, and raucous sounding flat-fours, it is instantly recognized by car fans as something special. What's more impressive is that the look is just as cool as when it first appeared over 40 years ago. It remained cool during the boy racer days of the 90's, and has returned full force with the retro-future movement and the growth of car enthusiasm online.
As usual, where words on a screen fall short of conveying the passion and history behind car culture movements, the internet always finds a solution. This time it comes courtesy of Stephen Brooks FILMS
. Turn up your speakers and enjoy the history lesson:
To see a bunch more V-dub Beetle images, click here.