The 2012 Summer Olympics in London are pretty awesome if you're into sports or nations playing out their quests for world domination amicably through competitive sports. We were initially too busy browsing craigslist and eBay for our next dream car purchase to really care about the amazing feats of human athleticism taking place in London. Seriously, we thought a classic Porsche 911
or an Alfa Romeo restoration project
is a lot cooler than sweaty muscles and human fish. Then we heard the Olympics had some cars in it too, and that's all it took to get us interested. As it turns out there's a pretty amazing connection between the Olympics and the world of cars. Here are our five favorite pairings thus far.
5) Usain Bolt:
Usain Bolt is a car guy through and through. He's owned two BMW M3's, one of which was flipped into a ditch and the other had a brief make out session with a guardrail. There's no doubt that Bolt likes to drive his fast cars fast, which is how it should be done. He also attests that his passion for cars runs so deep that it's part of his pre-race ritual to discuss cars (among other things like cars, cars and music) with his fellow countrymen. He likes to skip the mind-games and superstitious rituals
that some athletes might engage in. We think with Usain's success at this year's game,s a Lamborghini Aventador
is definitely in the cards (you know how to reach us Usain). It's pretty simple, think fast and you'll go fast.
4) The Mini Mini:
Probably one of the most charming (be a man don't say cute) things happening at the 2012 Summer Olympics is the Mini Mini remote-controlled retrival car. It's a pretty clever way to retreive objects from the track and field events. Apparently, remote-controlled cars have been in use at the Olympic games for over 20 years, but no one seemed to care until the British figured out a cunning way to get our attention.
3) James Bond:
- Grandma's need love too, Craig.
007 is essentially a car guy with impeccable manners, a nice hair cut, and an unlimited line of credit courtesy of Her Majesty. Bond (Daniel Craig) was grateful enough to escort the Queen of England to the Olympics, in what could only be described as the world's most extravagant escort service. We think he could have done better by using any one of the amazing Bond cars from the film franchise's nearly 50 year history
. Nothing says class like gracefully stepping out of an Aston Martin DB5, or crossing the Thames in an amphibious Lotus Esprit. We'd be lying if we didn't think jumping out of a helicopter with the United Kingdom's first Grandmother is sort of impressive.
2) Push-Up Bus:
London was once the center of global empire, and as such offers an ecclectic mix of art, technology, money, power and some other things that would make my High School European History teacher proud. Which is why we really like the Push-up Bus. Despite the obvious significance of the double decker bus, and the fact that it that it takes a ridiculous amount of power and clever engineering to move 6 tons of anything with grace, the art project itself is about as good symbol as any for the 2012 London Olympics. If technology, (cars especially), and athletics are supposed to be the execution of man's greatest ambitions, what better symbol is there than a bus executing the perfect push-up?
Though Usain Bolt's love of cars, and our pontification about the synergy of art and technology in London may be amazing, nothing comes close to what BMW has done at the 2012 Olympics. There are efforts, and then there's BMW's combination of marketing blitz, altruism, and nostalgia. As the official automototive supplier to the Olympics there are more than 4,000 BMW and MINI cars
on hand, most of them powered by electricity or diesel. Mainly because the Olympic committee requested that the official automotive supplier meet stringent CO2 emissions well below that of the average car on sale in the UK. Included in that fleet are a new series of gas- and electric-powered scooters available at an offisite event
hosted by BMW. However, the cream of the crop is BMW's monument to itself, better known as the BMW Art Cars. We could go on all day about how great the BMW Art cars are, so please allow us to do so.
See more of the BMW Art Cars here