State Farm Asks: How Do You Like Your Camaro?
How do you like your 1968 Cheverolet Camaro RS Convertible, stock or modified? It's a question as old as car customizing itself. Well, State Farm has literally given weight to the question by combining two approaches to classic car ownership into one car. The car designed as both an educational tool and promotional tool for State Farm agents is intended to be a way of educating individuals on the importance of proper car value appraisal. Although the reason behind this project is disheartening; it's kind of like you're having sex with an insurance agent and then they start talking about work premiums and deductibles (major buzz kill), we still like it.
The purpose aside, we think someone at State Farm is a car guy with a great sense of humor who wanted to mess around with a Camaro Convertible. The promotional bit was just an after thought
The project itself began with State Farm acknowledging the problem within classic car insurance. It sucks. The diffculty for agents in assessing the value of classic cars is due to the amount of parts which may or may not be original, quality of workmanship, modifications etc. So they set out to build a perfect Camaro, and terrible Camaro in one car so that any differences could be instantly recognized.
The project took three and half years to complete, and required a bit of clever thinking and imagination from the staff of the State Farm Research Facility. The end product was what seemed to be a well restored car (the drivers side) with one that was carried about a few drunk guys who shop too much at Pep Boys and spend too much time flipping through JC Whitney while on the john.
The end result is interesting to say the least, and is by far the coolest educational/promo we've seen come out of an insurance company. Should be interesting to see what kind of crazy things they come up with for supercar insurance. Half Bugatti, half Venom GT?
Let us know in the comments how you like your muscle cars, bone stock or done up tastefully for the rigors of modern driving?
See more of the State Farm Camaro here
See more photos of the 1968 Chevrolet Camaro RS here