Future Rides: Chevrolet Tru 140S and Code 130R
Car companies often spout off about how they listen to their consumers and design a vehicle that meets the rigorous demands of the intended purchaser. Typically that translates into 5 or ten more horsepower and a few extra cupholders scattered about. Chevy’s taking the user feedback game up a notch with the Tru 140S and the Code 130R. These cars were designed for – and somewhat by – the millennial generation. After a year of interviewing people ages 16 to 26, these two solutions to their automotive needs were born. Currently, the cars are touring the country and are being voted upon by the masses they were intended for. The winner goes into production next year. Lead Exterior Designer Nick David shares the backstory of each ride with us. BoldRide: How did this project come about? David: The cars are aimed at people who are leaving college, have a bit of money want something cool haven’t got a lot of cash but they have good taste. The price point is about $22,000 for each. The Tru 140S, is more affordable exotic, a Lamborghini or Ferrari-inspired take. It’s got a cab-forward design and it looks like it’s going fast even though it’s standing completely still. The other one, the Code 130R, is functional muscle. It’s like a mini Camaro, with a swept body side and big fenders. It’s almost like a mini American muscle car. They look vastly different. Are there any similarities between the two? They have similar traits, in terms of style. On the Tru 140S, if you look at the front, you’ll see a dual port grille, with a big Chevrolet badge, body color running through between the two ports. That’s what we call ‘down the road’ graphics. As soon as you see it coming towards you, you know exactly what it is. On the Code 130R, if you look at it’s front, you’ll see a similar set up. It’s not quite as angular, but it’s the exact same feel. One thing we try to get on both of the backs of the cars is two elements in each of the lamps. That’s a big design icon for Chevrolet. If you look at the Camaro, you’ll see two lamps on each side. Corvette? Two lamps on each side. So we try to do that on the back. They also have the same engine.
Are there any numbers for performance available yet?
At the moment, they are both show cars, so not really. The engine is 1.4 Litre Turbo eco-tech engine. It’s a similar engine to what’s in the Chevy Cruze. You could choose between manual or automatic later on, once they’re in production. They have 150 brake horsepower, which means it’s a small engine but it’s powerful. I’m not sure of the torque, but it does get 40 miles to the gallon. That was key. We needed to get a minimum of 40 miles per gallon. When we were doing a lot of research, we thought everyone would want an electric car. No one asked for it. But they did ask for good fuel economy.
How much lighter are these cars than the Cruze?
Quite a bit in terms. I don’t have a weight in pounds, specifically, but we did make sure they are light and nimble. Helping that is the fact that the backseats are two plus two. So it’s a little smaller, but you can actually have your friends in the back. You can fit a real human in there. We lowered the hip point of the seat further down, so you get more head room and you fit in more comfortably. I’m 5’11” and I can sit back there comfortably.
What else can you tell us about the interior?
We kept hearing how the consumers wanted connectivity. We have this new Chevrolet MyLink technology that essentially turns these cars into a huge docking station. As soon as you enter with your phone, it uploads everything to the car, similar to a cloud. All your music goes up to it, all your information, your Facebook, your Twitter account, it’s all in there. All without plugging it in. The good thing about that is you can just say ‘Text Beth’, and the car will do that without your taking your hands off the wheel. We wanted to give connectivity in a safe way.
Which model would you vote into production: the Tru 140S or the Code 130R?
See more of the Tru 140S and Code 130R here