Porsche returns to the South by Southwest festival for the second year, showcasing its latest creative ventures. The prominent festival in Texas celebrates creativity in all forms, from new technology to films to music, making it an ideal venue for Porsche to exhibit its unique designs.
The automaker's exhibit, "Porsche X - Collaborations Unseen," is close to the Austin Convention Center. The program wants to highlight Porsche's bold and avant-garde creations, and features panel talks on the company's partnerships with Paramount Pictures, FaZe Clan, Up.Labs, and Hodinkee.
The exhibit features several prominent art cars, including Mirage, a Porsche 911 Carrera RS 3.8 from the upcoming Transformers: Rise of the Beasts movie. The seventh Transformers movie will be shown in theaters in June 2023.
The Porsche Vision 357, a design study that honors the 356 – the very first Porsche sports car – is also on show. Also on display is the Belgian artist Vexx's Porsche Vision Gran Turismo exhibition car.
Rounding out the exhibit are two prominent art cars: Chris Labrooy's 996 Swan Car, which we've seen several times before, and the Daniel Arsham 928 Nebula Car. The latter's a retro-futuristic concept, born from collaboration between Porsche and designer Daniel Arsham. It reimagines the 1978 Porsche 928, transforming it into a playful, funky, and fluid design, inspired by the Y2K aesthetic.
Together with nighttime performances by artists including Madison McFerrin, MorMor, Big Boi, Sudan Archives, Kelela, and Sadie, the exhibit is supported by musical and artistic workshops.
"Pushing the bounds of innovation, tech, and design are core to Porsche's DNA," said Kjell Gruner, President and CEO of Porsche Cars North America, Inc. "We are eager to return to Austin for a second year to engage with new creators and innovators at South by Southwest. The ability to innovate is one of the intangible benefits for all attendees when we come together in these creative spaces."
The "Porsche X - Collaborations Unseen" exhibit will be at the SXSW Festival from March 11-14, 2023, following this schedule of activities.