The 2015 Compact Sedan Concept unveiled at the Guangzhou Auto Show last November is now making the transition to a production model. Meet the first-ever 1 Series Sedan, BMW’s rather belated answer to the Mercedes CLA and Audi A3 Sedan. Oddly enough, there’s only one official image available at this point, but even so it’s easy to see Bavaria’s smallest sedan has remained faithful to the previewing concept.
A China-only affair, the 1 Series Sedan will be built in the People’s Republic by the company’s local joint venture BMW Brilliance Automotive and the model has been engineered specifically for the local market. Technical details have not been revealed, but the model is expected to ride on the UKL platform which has underpinned the 2 Series Active Tourer & Gran Tourer duo. That means it has a front-wheel-drive layout and is powered by an assortment of three- and four-cylinder engines, all turbocharged. Although the identity of the engines has not been disclosed, we do know these will be made at the new factory located in Shenyang, with BMW saying the units will “guarantee unparalleled driving pleasure.”
The fifth BMW model to be produced in China will take advantage of the firm’s latest crop of ConnectedDrive technologies to make the car a more appealing offer in the premium compact segment. With the 1 Series Sedan being a model tailored to the Chinese market, chances are BMW focused on rear legroom which should be more than generous for a model in the fastest-growing segment in China.
Hopefully more details and a complete photo gallery will be released soon. BMW points out several times in the press release this is a China-exclusive model, so don’t hold your breath for an international version. That seems like an odd decision not to fight the CLA and A3 Sedan all over the world, but maybe with time BMW will change its mind.
The all new BMW 1 Series Sedan. Exclusively for the Chinese Market
Beijing. The BMW Group and BMW Brilliance Automotive Ltd. (BBA) will further explore the premium compact segment in China with the BMW 1 Series Sedan – the first compact sports sedan under the BMW brand. This makes BBA's product range in the compact class even more comprehensive with premium entry-level cars covering segments of the Active Tourer, Sports Activity Vehicle, and Sports Sedan, attracting new customer groups to become premium car owners. The premium compact car segment is the fastest growing segment worldwide and in China.
The BMW 1 Series Sedan is the most sporty and emotional sedan in segment. It is an exclusive model tailored and aligned to the needs of Chinese customers, solely produced and specifically sold in China. The development and testing of the new car was taken place in the BMW headquarters with the involvement of Chinese engineers. The new car also performed intensive road tests in respect to different circumstances of road conditions and climate situations on different terrains in China. With the BMW 1 Series Sedan, BMW engineers have made a lot of specific fine-tuning and improvements according to the Chinese customers' habits and vehicle-use environment.
The BMW 1 Series Sedan is originated from the concept car BMW Concept Compact Sedan, which made its world premiere at Guangzhou Motor Show 2015. As a model ready for production, the BMW 1 Series Sedan maintains design elements of the concept car, including BMW's typical body proportion. The BMW 1 Series Sedan is instantly recognisable as a BMW. It has a concise BMW face with double kidney grille as well as LED double round headlamps and brand emblem in a very present, sporty and modern interpretation. The characteristic BMW design language is also shown in the sporty, emotional and modern-looking silhouette with Hofmeister kink.
The BMW 1 Series Sedan is the latest proof of BMW Group’s strength in innovation and is superior in terms of connectivity. Its comprehensive BMW ConnectedDrive technologies provide all customers unparalleled convenience, rich infotainment, and significantly enhanced safety. The latest powerful and technology-leading engines with hi-tech electronic technology from BMW are produced at the new local engine plant in Shenyang and guarantee unparalleled driving pleasure.
After the successful launch of the BMW X1 and the BMW 2 Series Active Tourer, the BMW 1 Series Sedan is added to the model range, which now comprises five locally-produced BMW model series in China. With that BMW offers even more attractive entry-level models for its customers. This will further help to expand the company’s product substance and competitive advantage.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.