, the largest internet-based motorsports e-commerce platform in the world, featuring premier collections in multiple categories, announced a strategic e-commerce partnership with the Sahara Force India Formula One team. will distribute official Sahara Force India replica teamwear, fanwear and accessories, as well as driver collections representing Nico Hulkenberg and Sergio Perez, on a global basis.

“ is proud to be associated with Sahara Force India as our brand continues to lead the motorsports e-commerce sector,” said Paul Preuveneers, CEO, “As an expanding e-commerce company, our team is thrilled to partner with Sahara Force India in providing a superb buying experience for F1 fans around the world. This dynamic partnership supports’s strategic business plan of expanding our e-commerce partnerships across the sport.”

As part of the agreement, will exclusively manage and maintain the Sahara Force India e-commerce platform.

Available to shop on both desktop and mobile devices, the Sahara Force India collection will benefit from social media integration, Grand Prix racing news and commentary from sister company,

“We are thrilled to work with the team to bring our range of merchandise to fans around the world,” said Otmar Szafnauer, Chief Operating Officer of Sahara Force India. “We evaluated various opportunities with major e-commerce players around the world and it was clear to us that offered the best solution for a global partnership.” is part of the Motorsport Network of companies. 

About is an industry leading motorsport e-commerce platform which supports the company’s growth into data, technology and e-commerce. It officially carries authentic Formula 1 and Moto GP team lines and more, including the exclusive Giorgio Piola Signature Collection. is part of the Motorsport Network of companies. 




About Sahara Force India F1

Sahara Force India is an up and coming Formula One Team and has emerged as a challenger to the front-running teams. Headed by Team Principal, Vijay Mallya, the team has improved year-on-year since its formation in 2008. Having finished fifth in the championship in 2015, the team continues its competitive journey in 2016, with podiums in Monaco and Baku the highlights from the opening half of the season. With a growing portfolio of international partners, two world-class drivers in Sergio Perez and Nico Hulkenberg, the team represents one of the sport’s most exciting success stories. For more information:

Gallery: and Sahara Force India partnership