The design evokes some of the company's products, like jeans and leather jackets.

Lapo Elkann is a descendant of Fiat's co-founder, and his firm Garage Italia Customs specializes in adding a custom design flair to the automaker's products. For the company's latest work, it brings a fashion-inspired look to the 500C for Diesel founder Renzo Rosso.

Called the 555RR, the one-off attempts to evoke a “spirit of rock,” but that's a hard style to pull off on just a jolly, little car. While the effect doesn't pop in these photos, Garage Italia Customs gives the 500C extra bling by using black paint with silver glitter in it. The Swarovski crystals framing the front and rear lights are more obvious, though. To play off these shiny elements, the company paints a matte black stripe over the hood and down the hatch. The crimson trim on the front bumper and around the wheels helps break up the rest of the exterior's dark demeanor.

Inside, Garage Italia Customs makes specific references to Diesel's products. There's black denim on the door panels and the gear lever cover to evoke the firm's jeans. In a nod to its biker jackets, black Foglizzo leather covers the seats and headliner; plus, a zipper runs above the glove compartment on the passenger’s side. For a pop of color, the shift knob is bright red. The white letters on top spell out “Enjoy” and have Rosso's monogram R on them.

The tuning house doesn't discuss any powertrain changes. However, we hope this custom has a diesel engine. It would only be appropriate given the client.

Source: Garage Italia Customs

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