Sergio Marchionne, CEO of Fiat Chrysler Automobiles, believes fully electric cars would perfectly match the portfolio of Maserati and Fiat brands, as he told Bloomberg the sports car manufacturer could launch a two-door sports electric vehicle, while Fiat might get a small city EV.
“I've always thought the economic model that supports Tesla is something that Fiat Chrysler could replicate as we have the brand and the vehicles to do it,” Marchionne told Bloomberg. “I think that to use one of our potential cars as an experiment in this area is interesting.”
As far as the Maserati model is concerned, this one will be based on the future production version of the Alfieri coupe. Marchionne confirmed it isn't scheduled for a debut until after he retires as a CEO in 2019.
“I'm not as convinced as some others are about the fact that electrification is the solution for all of man's ills,” he explained. “We need to experiment as we are doing now with connected cars and mobility as electrification is one of the potential answers.”
On the other hand, Fiat’s small city car is planned to become the brand’s first EV to be sold in Europe, as currently the marque is offering an electric version of the 500 only in North America. No details on the new electric model are available at this point, but hopefully it will represent a better business case than the 500e, as the manufacturer is losing $14,000 on every 500e sold.
Marchionne’s words were recently backed up by FCA’s technology officer Harald Wester, who announced future Alfa Romeo models could also get electrified versions, as they will be based on an architecture that can support “everything from plug-in hybrid to full electric.”
Source: Automotive News