The company has apologized to customers there.
The Fiat 124 Spider is just hitting the road, but the new sports car is already receiving bad press in Argentina over allegations of misogyny by the automaker. According to The Guardian, a manual that came with the convertible included sexist advice to drivers about how to deal with attractive female passengers.
A women's rights group in Argentina ignited the controversy after posting some passages on Facebook. According to The Guardian, the excerpts translate to things like: "if a lady’s skirt is too short, we recommend that she travel in the backseat to keep our concentration.” There’s also advice that a female passenger should have nice legs, but if the driver is too distracted, she should sit in the back.
Fiat likely intended these tips to be humorous, but people didn’t laugh. Instead the company posted an apology on Twitter. It promised to withdraw the guide and reiterated the automaker didn’t intend for such a negative reaction.
Fiat has a recent history with racy ads. For example, commercials for the 124 Spider and 500X in the United States starred an old man trying to take Viagra to be amorous with his wife. Also, promotions for the 500 by Gucci in Europe draped supermodel Natasha Poly over the hatchback.
If you care more about how the 124 Spider drives rather than how Fiat markets it, check out Motor1’s newly published First Drive in the droptop.
Source: The Guardian