Tesla's rival begins to take shape.
It was only last month when Faraday Future poached Tesla’s VP of Regulatory Affairs and Deputy General Counsel, James Chen, and now the EV manufacturer has managed to lure in another top employee. Former Ferrari executive Marco Mattiacci has decided to join FF as the company's new Global Chief Brand & Commercial Officer.
Today's news follows other similar announcements, with the California-based company managing in recent times to hire some big names in the industry from GM, Ford, BMW, and also from SpaceX. As for the latest corporate move, Marco Mattiacci was President & CEO of Ferrari North America from 2010 to 2014, so he certainly has the expertise for his new position at FF. His responsibilities will include establishing Faraday Future as a global brand and will also be involved in setting up the sales and service platforms.
As a reminder, Faraday Future made a big splash at the beginning of the year with its Batmobile-styled FFZERO1 concept. While that car was too outrageous to ever see the light of production day, FF is cooking up an all-electric SUV to take on the Model X. The model is destined to arrive in the years to come and will be manufactured at a new $1 billion, 900-acre production plant in north Las Vegas, Nevada where 4,500 new jobs will be created.
Source: Faraday Future, Business Insider