The winning bid was 18 times more than the reserve price.
Living his life by the motto “my ambition is always to be number 1,” Arif Ahmad Al Zarouni paid no less than AED 18M (about $4.9M / €4.3M / £3.4M) for a license plate. It happened on Saturday night during an auction organized in Sharjah, one of the states of the United Arab Emirates. The Emirati business paid 18 times more than the reserve price to get his hands on the distinguishable license plate which you can imagine was intensely disputed.
Speaking after the auction came to an end, Arif Ahmad Al Zarouni said he was willing to get the license plate at any cost and that he has no intensions of selling it. He went on to specify he wasn’t interested in any other license plates that were up for grabs, including special numbers like 12 and 22 which fetched AED 2.07M ($563,550) and AED 2.08M ($566,300), respectively. A total of 60 special license plates were sold, generating in excess of AED 50M ($13.6M).
Other plates considered as being highly desirable were 50, 100, 333, 777, 1000, 2016, 2020, and 99999, all of which were sold during the same event organized by Emirates Auction at the Jawaher Hall. With a total of 1,340 bidders, it’s now being considered as one of the biggest auctions ever organized in UAE.