South Korean automaker SsangYong was on the verge of extinction about six years ago, but then came Mahindra & Mahindra to the rescue. Since then, SsangYong has been showing healthy signs of resurgence and the future doesn’t seem to be as grim as it used to look a few years back. The small manufacturer specialized in SUVs is now gearing up to launch another high-riding model, according to a report coming from AutoMarket.ro.
Codenamed “C300,” the new crossover is set to arrive sometime next year and will slot in terms of size between the Tivoli and the oddball Tivoli XLV. What’s really interesting about the new model is the full electric derivative pinned for a 2019 launch. Now that Mahindra & Mahindra has a controlling stake in Pininfarina, there’s some hope SsangYong’s new crossover will adopt a more appealing design compared to recent models.
In related news, an all-new Rexton is scheduled to hit showrooms in 2018 and will be followed by a next-gen Actyon pickup truck which will be underpinned by the same platform as the brand’s flagship.
A name change for a potential U.S. launch in 2019 is still up for debate, as SsangYong and Mahindra aren’t sure yet whether it would be better to adopt a new moniker to better click with the U.S. audience. SsangYong CEO Choi Johng-sik said earlier this year in Geneva the “make or break” plan for a U.S. launch would require an investment of more than $100 million and the first model to hit stateside would be a midsize SUV previewed by the SIV-2 concept.