Former Alfa, Maserati head Harald Wester becomes FCA chief technology officer.
A management shake-up at Fiat Chrysler Automobiles will see Reid Bigland become CEO of Alfa Romeo and Maserati, replacing Harald Wester. Wester, who become CEO of Maserati in 2008 and CEO of Alfa Romeo in 2010, will switch to a role as chief technology officer for FCA.
FCA CEO Sergio Marchionne described the switch as a logical move to help further the growth of the company’s two luxury-focused brands.
“I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia,” Marchionne said today in a statement. “It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission.”
Bigland will also remain head of U.S. Sales and CEO of FCA Canada. He joined FCA in 2006, and has since held many senior leadership roles both in the U.S. and Canada.
The switchover comes at an important time for both Alfa Romeo and Maserati. The former brand is launching its delayed Giulia sports sedan and a new crossover, and hopes to launch more models after that. Maserati already has launched its first SUV, the Levante, but has an equally aggressive brand-expansion plan over the coming years, highlighted by the planned Alfieri sports car.
Source: Fiat Chrysler Automobiles
Gallery: Reid Bigland named CEO of Alfa Romeo and Maserati
Fiat Chrysler Automobiles N.V. (NYSE: FCAU / MTA: FCA) announces the following leadership changes with immediate effect:
Reid Bigland is named as the Chief Executive of the Alfa Romeo and Maserati brands. Reid has held a number of Sales and Brand Leadership positions within FCA, and is currently the Head of US Sales and the Chief Executive of FCA Canada, positions that he will continue to hold.
Harald Wester, who has led the Alfa Romeo and Maserati brands until now, will be able to devote his full attention to the role of Chief Technology Officer for FCA, a role which he held while developing the technical basis for the Maserati and Alfa Romeo products and brands, and which have now achieved a high level of maturity.
"I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia. It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission. Reid has an extraordinary record of growing sales and market share in the US and Canada over the last 7 years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time." added Sergio Marchionne, Chief Executive Officer of FCA.
Reid Bigland and Harald Wester will continue to serve on the Group Executive Council (GEC). The Group Executive Council is the highest management body in FCA, and is chaired by the Chief Executive and is comprised of the senior functional and operating heads of the global organization.