Sangyup Lee will be on charge of design strategies.

Hyundai’s efforts to make the newly established Genesis brand a real premium player are getting to a next level, as the South Korean manufacturer has hired Bentley’s exterior designer, Sangyup Lee.

After hiring Luc Donckerwolke from the British luxury company as a head of design, the manufacturer is now announcing Lee will be joining the design teams at Hyundai and Genesis next month.

“Lee will help... enhance the design competitiveness of both the Hyundai and Genesis brands with his abundant experience in designing high-end luxury vehicles,” the automaker says.

Lee will be in charge of “design strategies and directions and lead design innovations in areas of interior and exterior design, color and materials” at both Hyundai and Genesis brands.Or, in other words, in his new role, he will be taking major design decisions in cooperation with Donckerwolke. 

Lee graduated from Hongik University Department of Sculpture in Korea and Art Center College of Design in California and began his career at Pininfarina and Porsche Design Center. In 1999, he joined General Motors and then moved to Volkswagen Group of America as chief designer. In the end of 2012 he started working for Bentley as a head of exterior and advanced design.

“Vice President Lee has proven himself as one of the world’s best automobile designers in the global platform,” Luc Donckerwolke commented. “His design philosophy to pursue new challenges and innovations matches the DNA of Hyundai Motor.”

Source: Hyundai via Reuters

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- World famous luxury car and sports car designer SangYup Lee will play a leading role in design strategy, direction and innovation
- The most successful Korean designer in the global automotive industry will help the GENESIS brand establish its own design identity and enhance design competitiveness

May 16, 2016 - Hyundai Motor announced that the world-renowned designer SangYup Lee, former Head of Exterior and Advanced Design at Bentley, will become the Vice President of Styling at Hyundai Design Center starting from this June.

Building on his past experience of designing various top-notch luxury cars, Lee will be in charge of design strategies and directions and lead design innovations in areas of interior and exterior design, color and materials of Hyundai Motor and GENESIS with Senior Vice President Luc Donckerwolke.

“The innovative design and surprising growth of Hyundai Motor has always made me proud as a Korean while I worked overseas. Now, I want to contribute in creating world-leading automobile designs for both Hyundai Motor and the GENESIS brand,” said Vice President SangYup Lee.

“Vice President Lee has proven himself as one of the world’s best automobile designers in the global platform. His design philosophy to pursue new challenges and innovations matches the DNA of Hyundai Motor,” said Senior Vice President Luc Donckerwolke.

SangYup Lee is well known as a famous Korean star designer in the global automotive industry. After graduating from Hongik University Department of Sculpture in Korea and Art Center College of Design in California, Lee began his career at Pininfarina and Porsche Design Center. In 1999, Lee joined General Motors and designed concept cars such as Camaro Concept Vehicle which

converts into the iconic Bumblebee in the movie Transformers and Corvette Stingray Concept Vehicle.

Continuing his career, Lee joined Volkswagen Group of America as Chief Designer in charge of Volkswage, Audi, Porsche and Lamborghini design. Since the end of 2012, he has been the Head of Exterior and Advanced Design at Bentley Motors Limited.