Mercedes' Head of Sales & Marketing Ola Källenius has revealed a sub-brand to rival BMW i is being considered.
Speaking to Autocar, the man in charge of Mercedes’ sales and marketing admitted he is keen on the idea of launching a sub-brand in the same vein as BMW”s “i” that would focus on alternatively-powered models. However, he believes Mercedes should focus on extending its plug-in hybrid and electric offerings before inaugurating a new sub-brand.
He went on to specify that Mercedes will have three EVs on sale by the end of this year by launching the next-gen B-Class Electric Drive and two zero-emissions Smarts. Also on the agenda is the GLC F-CELL hydrogen vehicle which is pinned for a 2017 reveal and Källenius also promised Mercedes will have 10 plug-in hybrids on sale by the end of next year.
He admitted Mercedes could theoretically launch an eco-focused sub-brand right away for these green cars, especially since the company with the three-pointed star logo wants to invest “tremendous resources” in these models. As a matter of fact, the Head of Sales & Marketing at Mercedes said these investments “into the path towards zero emissions” will have an impact on the company’s entire lineup.
Meanwhile, rivals at BMW announced only several days ago plans to launch a pure electric, self-driving flagship model for the “i” lineup. It’s due in 2021 when the Bavarians will bring “the next generation of electro-mobility to the road.”
Note: Mercedes-Benz Vision Tokyo plug-in hybrid concept pictured.