Insiders suggested the car could be dropped at the 2017 model year.
According to two sources who spoke to Automotive News, the popularity of crossovers has forced General Motors to rethink Buick's entry-level sedan. The sources went on to say the current Verano will likely continue through the 2017 model year before being dropped.
The move is kind of surprising but crossovers represent a huge portion of Buick sales and that number is only expected to increase when the Envision goes on sale next month. Buick's U.S. Vice President, Duncan Aldred, has also said the company needs to have volume sellers and not just a handful of products that only sell a few thousand units.
A GM spokesperson declined to comment on the rumors as the company hasn't "announced plans for a next-generation Verano." However, the refusal to deny the rumor is interesting as most automakers will dismiss reports about a model being dropped if the company plans on offering it the future.
If the report pans out, buyers might not be completely out of luck as Cadillac is reportedly developing an entry-level sedan to slot below the ATS. The model is expected to be priced in the upper $20,000 range which would be about as much as a nicely equipped Verano.
Source: Automotive News