The former Top Gear trio has invested significantly in a new online platform dubbed “DriveTribe” which will go live this fall.

According to DriveTribe CEO, Ernesto Schmitt, funding for the new platform in the initial phase came entirely from Jeremy Clarkson, Richard Hammond, James May, and Andy Wilman. The latter is ex-Top Gear executive producer who is now in charge of the new show on Amazon Prime.  The idea behind the new project is to create not only the go-to online location for anything related with the three, but also to provide content for a yet untapped market of car lovers.

A number of so-called “tribes” will form the editorial department and each of these tribes will have individual content editors. Clarkson, Hammond, and May will have their own tribe and all three of them are going to create content specifically for DriveTribe. In total, the editorial staff will have between 15 and 30 full-time members, plus “stars, bloggers, writers, and videographers” coming up with their own content.

It’s important to mention there aren’t any official direct connections between DriveTribe and the new show for Amazon. At the heart of the new online platform will be all the content created by the three, along with the editorial staff in their attempt to lure in fans of the previous Top Gear format and car enthusiasts from all over the world.

Source: The Verge