Company tells consumers not to wait because they can buy a Leaf now.
Nissan is one of the biggest proponents of electric vehicles so it comes as little surprise the company is rather annoyed by all the attention the Tesla Model 3 has received since it was unveiled earlier this month.
In an effort to vent its frustrations and hopefully sell a few cars in the process, Nissan mocked by the Model 3 in The New York Times, The Wall Street Journal, and the Los Angeles Times on Friday. In the ad, Nissan said “Why wait when you can drive an all-electric Leaf now?” The company went on to poke fun at Tesla's $1000 deposit by noting "Why drop $1,000 to stand in line when you can get $4,000 cash back and best-in-class range?”
The ad is a little lighthearted but it's an important reminder that consumers don't have to wait to purchase an affordable electric vehicle. The entry-level Nissan Leaf starts at $29,010 and has a 24 kilowatt hour lithium-ion battery which enables the hatchback to have range of up to 84 miles on a single charge. Moving up to the mid-level Leaf SV rewards buyers with a larger 30 kWh lithium-ion battery pack which helps to increase the car's range to 107 miles.
Source: Automotive News