Twenty-seven years later...
The first generation MX-5 was revealed back in 1989 and 27 years later the model reached one million units on 22 April, just a couple of weeks after we tested the MX-5 Miata Club. The milestone roadster will be visiting fan events around the world this year starting on May 3 in Japan at the Hiroshima Flower Festival, where the car will participate in the Flower Parade.
The car will get its most memorable moment on 26 June at the Goodwood Festival of Speed in the United Kingdom, from where it will continue on the European leg of its tour.
“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” commented Mazda Motor Corporation representative director, president and CEO Masamichi Kogai. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand.”
Back in 2000 the MX-5 was registered in Guinness Book of World Records as the best-selling two-seat sports car in history with total production of 531,890 units. The 250,000th MX-5 rolled out Mazda’s Hiroshima factory in 1992, while seven years later the company celebrated the production of the 500,000th vehicle. The Guinness record was updated several times and in February 2011 it was registered sales reached 900,000 units.
One-millionth Mazda MX-5 produced
Production of the Mazda MX-5 reached one million units on 22 April, Mazda Motor Corporation announced today, 27 years after the company began manufacturing the iconic roadster at Ujina Plant No. 1 in Hiroshima in April 1989.
“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” said Mazda Motor Corporation Representative Director, President and CEO Masamichi Kogai. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a ‘one-and-only’ brand they will choose again and again.”
To express thanks to MX-5 fans and owners, the one-millionth MX-5 will appear at fan events around the world starting on 3 May in Japan at the Hiroshima Flower Festival, where the car will participate in the Flower Parade. The landmark vehicle will be displayed on 26 June at the Goodwood Festival of Speed in the UK, from where it continues on the European leg of its tour.
The MX-5 is a symbol of Mazda’s carmaking philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently delivered driving fun as can only be experienced in a lightweight sports car, winning the admiration of people from diverse countries, cultures and age groups. The MX-5 is also highly acclaimed, with around 250 awards to its name – and counting – from around the globe. The fourth-generation model released last year has won a string of prizes, including 2016 World Car of the Year and World Car Design of the Year 2016, 2016 UK Car of the Year and 2015-2016 Car of the Year Japan. A living legend, the MX-5 has held the Guinness World Record for the best selling two-seater sports car since 2000.
Mazda MX-5 history
February 1989 Original MX-5 introduced at the Chicago Auto Show
October 1997 Second-generation MX-5 debuts at the Tokyo Motor Show
December 1998 Launch of 10th Anniversary Limited Edition MX-5
May 2000 MX-5 recognised by Guinness World Records as the world’s best selling two-seater sports car (531,890 units produced)
January 2002 Production reaches 600,000 units (Guinness World Record updated)
March 2005 Third-generation MX-5 debuts at the Geneva International Motor Show
April 2005 Production reaches 700,000 units (Guinness World Record updated)
July 2006 Retractable hardtop model introduced at the British International Motor Show
June 2007 Production reaches 800,000 units (Guinness World Record updated)
July 2009 Launch of 20th Anniversary Limited Edition MX-5
February 2011 Production reaches 900,000 units (Guinness World Record updated)
April 2014 Launch of 25th Anniversary Edition MX-5
September 2014 Debut of the fourth-generation MX-5
March 2016 Mazda MX-5 RF unveiled at the New York International Auto Show