Company prefers to use a smaller, lighter, and cheaper battery than rivals.

Ford's director of electrified powertrain engineering has confirmed the company won't chase General Motors and Tesla by offering an electric vehicle with a range in excess of 200 miles.

Speaking to Automotive News at the SAE World Congress in Detroit last week, Kevin Layden said the 2017 Focus Electric will have a range of 100 miles which is notably less than the Chevrolet Bolt and the Tesla Model 3.  This also bucks an industry trend which has deemed a 200 mile range necessary to alleviate concerns over range anxiety.

Despite this, Layden was upbeat about the model's chances as the 100 mile range is a 24 mile improvement over the 2016 Focus Electric.  The executive also noted have the limited range will enable the company to use a smaller, lighter, and cheaper battery pack. 

Little else is known about the 2017 Focus Electric but the company has already confirmed plans to introduce the model later this year.  It will come with a high-tech instrument cluster and an all-new DC fast-charge system that will enable owners to recharge the batteries to 80 percent capacity in approximately 30 minutes.  The Focus EV will also have a Brake Coach that teaches drivers how to maximize the energy captured through the car's regenerative braking system.

Source: Automotive News