Movie will feature the A4, A7, SQ7, R8, and the prologue concept.
Captain America and Ironman are going to be butting heads in the upcoming movie Captain America: Civil War but it appears the two former friends still have something in common - a love affair with Audi.
Set to hit U.S. theaters on May 6th, Captain America: Civil War will star an assortment of superheroes and Audi models. Captain America (Chris Evans) will be behind the wheel of the SQ7, while Ironman (Robert Downey Jr) will continue to use his familiar R8. Fans can also expect to see Agent 13 (Emily VanCamp) driving the new A4 and Zemo (Daniel Brühl) taking a spin in the A7 Sportback. Last but not least, the Black Panther (Chadwick Boseman) will be driving the Audi prologue concept which originally debuted at the 2014 Los Angeles Auto Show.
In order to promote the movie, Audi has released a new video called "The Chase." Directed by Anthony and Joe Russo, the clip shows Black Panther chasing Captain America who is trying to escape using an SQ7. There's not a lot of context behind the scene but Audi notes it's a "pivotal" point in the movie.
In a statement, Audi of America Director of Marketing Loren Angelo said “Even as the mighty Avengers break into Civil War, their affinity for best-in class, high performance, and state of the art technology in their vehicles ties them together."
Captain America: Civil War
Audi returns to the Marvel cinematic universe for hero-versus-hero epic, Marvel’s Captain America: Civil War
- Audi teams with Marvel Entertainment for May 6 release of Marvel’s Captain America: Civil War
- Featured models include the all-new 2017 Audi R8 V10 plus Coupe, 2017 Audi SQ7, 2017 A4 and 2016 A7 Sportback
- Audi to release global advertising and marketing campaign to support the film
Audi and Marvel Entertainment team up once again for the release of Marvel’s newest blockbuster, Captain America: Civil War, set to be released in the U.S. on May 6, 2016. The collaboration continues the Audi brand’s commitment to one of Hollywood’s biggest franchises and its passionate fans.
After nearly a decade of successful collaborations, the Audi and Marvel alliance remains strong. Multiple models from the luxury carmaker are featured in the film with a robust association that includes an advertising and marketing campaign kicking off with the World Premiere in Los Angeles.
Released today, the campaign includes an exclusive digital video called “The Chase,” directed by the film’s directors Anthony and Joe Russo. Audi excites the Marvel universe by previewing a pivotal scene featuring the all-new Audi SQ7. Additionally, the campaign will include a 30-second commercial which will begin airing globally mid-April.
“Even as the mighty Avengers break into Civil War, their affinity for best-in class, high performance and state of the art technology in their vehicles ties them together,” said Loren Angelo, Director of Marketing, Audi of America. “Audi is excited to be a mainstay for the Marvel franchise and to support their cast of Super Heroes with a fleet of superior Audi vehicles.”
While the Avengers’ universe is fractured as we know it, Audi supports Super Heroes on both sides of the divide with all-new models. Captain America, played by Chris Evans, debuts the all-new Audi SQ7, while his current adversary, Iron Man (Robert Downey Jr.) finds himself once again behind the wheel of the all-new Audi R8 V10 plus Coupe supercar.
“We’re always trying to ride the line in these movies between something that is set in our real, present day world, but at the same time feels special and forward thinking - just a little out of reach. So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.” says Anthony Russo, who directed the film along with his brother Joe Russo.
Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character, Black Panther/T’Challa. Emily VanCamp as Agent 13 sports the all-new Audi A4 and Zemo, played by Daniel Brühl, drives the A7 Sportback.