370 BMW and MINI cars to be offered to customers.
Three weeks ago BMW management board chairman Harald Kruger announced the Bavarian automaker will develop customer-oriented mobility services that will be one of the company’s central business fields in the years to come. The Germans have already launched the DriveNow program in Europe in cooperation with Sixt that offers car-sharing services in several cities on the continent.
Now, BMW is expanding to North America as customers in the US will soon be able to choose “further future-oriented services for bespoke individual mobility” through the ReachNow program. It’s starting in Seattle with an initial fleet of 370 BMW and MINI vehicles, 20 percent of which will be i3 electric vehicles. ReachNow will reach other cities in the country soon.
At first, American customers will be able to select one from four available services. These include a delivery service when the desired vehicle is delivered to the customer, car sharing for closed user groups such as companies or residential complexes, and renting your own car. Soon, they will be joined by the chauffeur service, aimed at those who do not wish to get behind the steering wheel.
“We are currently witnessing an extremely exciting period in the development of the automotive industry,” Peter Schwarzenbauer, member of the board of management of BMW AG, commented. “Our customers rightly expect uncomplicated and fast solutions to their individual mobility needs, especially in metropolitan regions. This is why we are supplementing our classic business model with additional services that make life on the road easier for people in big cities.”