DS brand won't make the journey stateside.
Multinational manufacturer PSA will be soon taking the first steps in entering the U.S. market.
Plans for a three-stage phased entry to the United States were revealed during a presentation to financial analysts last week. Company’s CEO Carlos Tavares announced that PSA has already put in place a team to study the local market and regulatory requirements.
The second largest car manufacturer in Europe will begin with car-sharing services, possibly with French conglomerate Bollore, which produces batteries and compact electric vehicles for car-sharing program Autolib, operating in Paris, Lyon, Bordeaux (France), and London (United Kingdom).
On the second step, PSA will “develop mobility solutions using our cars,” part of a car-sharing or leasing program, owned by the company and not by retail customers.
On the final stage of PSA’s approach to the US, the automaker will begin retails sales, most likely of Citroen and Peugeot models, since Tavares downplayed rumors that DS will sell vehicles in 20 US cities by 2020. He explained that the manufacturer’s US plans see no commitment to the DS brand, because current models of the marque are not compliant with federal standards.
The last vehicle PSA officially offered to US customers was the Peugeot 405 sedan, which was phased out in 1991. The car was available in three versions, including the range-topping Mi16 with 150 horsepower (110 kilowatts).
Note: Citroen E-Mehari pictured.
Source: PSA via AutomotiveNews