Company sitting on a gold mine of $14 billion in potential sales
The Tesla Model 3 pre-orders continue to pour in as the company has received more than 325,000 reservations in the past week.
This represents approximately $14 billion in potential sales but it's important to note each reservation simply required a refundable deposit of $1,000. Regardless, Tesla claims that within the first 24 hours it received more than 180,000 reservations for the model which set the "record for the highest single-day sales of any product of any kind ever in world history." We're sure a number of other companies would like to protest that statement including Sony which sold a million PlayStation 4 gaming consoles in the United States on its first day of availability.
The automaker went on to say the $14 billion in implied future sales makes the Model 3 the "single biggest one-week launch of any product ever." Tesla notes this is an impressive achievement as interest was generated organically as the company didn't engage in advertising or pay for any endorsements. As the company explained, "This has been a true grassroots effort driven by the passion of the Tesla team that’s worked so hard to get to this point and our current and future customers who believe so strongly in what we are trying to achieve."
As a token of appreciation, Tesla CEO Elon Musk revealed customers who lined up at stores on launch day will be getting a special gift in the mail. There's no word on what customers can expect but Musk said he was only expecting between 20-30 people to lineup at stores and not 800.
As a refresher, the Model 3 accelerates from 0-60 miles per hour in less than six seconds and can travel up to 215 miles on a single charge. Pricing starts at $35,000 and the company is increasing its production plans to minimize waiting times in the wake of unprecedented demand.