Land Rover will use this year's Techno-Classica to introduce the Series I Reborn.

Created by Land Rover Classic, the Series I Reborn is essentially a Land Rover Series I which has been completely overhauled and restored to its original factory condition from 1948.

Land Rover will be creating 25 models and each one has been hand-picked by a team of experts.  The cars will undergo a complete restoration and be equipped with Land Rover Classic Parts to preserve the model's authenticity.

Customers will work hand-in-hand with the Land Rover Classic restoration team to select the Series I that best suits their tastes.  Buyers will then be able to choose between five different period colors including Bronze Green, Dove Grey, Light Green, Poppy Red, and RAF Blue. Once customers have made their selections, they will be able to follow the restoration process from start to finish.

According to Jaguar Land Rover Classic Director Tim Hannig, "The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon. Reborn showcases Land Rover Classic's expertise in restoring and maintaining our loyal customers' prized Land Rovers."

Gallery: Land Rover Series I Reborn

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